Across Thailand, cats are loved like family, but many still aren’t getting the complete nutrition they need. So we turned one of Asia’s most iconic symbols of good fortune into a message about feline health. WHISKAS Lucky Cat. A 10-metre-tall waving cat in the heart of Bangkok, supported by thousands of mini Lucky Cats, creators, sampling and social. All proving one simple idea. A WHISKAS cat is a Lucky Cat.
Spread
We created a suite of ads to spread the Lucky Cat message, showing that better nutrition can help every cat live a healthier, luckier life.
Influence
We brought influencers and celebrities to the Lucky Cat event, drawing crowds, driving conversation and helping spread the message beyond the event.
Gift
We gave away Lucky Cats and WHISKAS samples, giving owners everything they needed to take the idea home and help make their own cat a Lucky Cat.
Win
We invited the whole nation to join in with a competition to win WHISKAS samples and their own Lucky Cat, helping even more cats get lucky.
From giant icons to giveaways, we made better cat health impossible to ignore. Because every cat deserves nine very lucky lives.