Smart Energy GB has evolved far beyond the days of Gaz and Leccy. From the power of a humble 10p to light-hearted antics with Ainsley Harriott, we’ve been on a journey to make energy smarter for everyone.
Now, it’s time for Albert Einstein to step in—with a few friends—to shed light on the real benefits of smart meters, dispel myths, and reveal the truth about how they can transform your energy use.
With energy costs high and temperatures dropping, managing bills is more crucial than ever. Albert Einstein and his loyal dog, Chico, are here to lend a hand in Smart Energy GB’s fully integrated campaign, which spanned TV, social, digital, and radio.
Together, they show us around their home, demonstrating easy, high-impact adjustments and the benefits of tracking energy use with smart meters. Einstein’s wit and Chico’s charm make it easy for everyone to embrace these practical tips, helping households save up to £340 annually and keep costs down with confidence across every platform.
Explaining flexible energy tariffs isn’t easy—but with the help of Albert Einstein and Britain’s famously flexible Angela Rippon, SEGB makes it as easy as the two step.
When Einstein finds Angela mid-leg stretch in her kitchen, she thinks he’s admiring her smart meter. She goes on to explain how only a smart meter can unlock flexible tariffs, letting people earn rewards by shifting energy use to off-peak times. This playful, fully integrated campaign across TV, digital, radio, and print shows how a smart meter brings flexibility home.
