Just ask anyone at AMV or Mars Petcare—they’ll tell you I’m the Cat Man. I might not have a cat of my own, but I’ve become the go-to “cat whisperer” for brands like Sheba and Whiskas. Whether it’s orchestrating gravy races, creating 4 a.m. wake-up calls, or capturing those perfect nuzzle-at-the-screen moments, I’m all in with my feline friends—even if it means meowing at random times. Working with cats? It’s my kind of purr-fection (sorry for the pun).
THE JUMP
During the 2024 Olympics, we introduced The Sheba Jump – the ultimate feline “sport.” On social media, we created buzz with teal tape courses, challenging popular influencer cats to take the leap for the gold: a delicious serving of Sheba. Audiences loved watching these cats go for the jump, making it the most satisfying sport on social!
A nuzzle – no cat owner can resist its charm. It’s irresistibly seductive, leaving owners powerless to their feline’s desires. In our campaign, we harnessed this behavior to perfection, bringing the Sheba cat’s nuzzle directly to social feeds and ads. No longer third-party watchers, our audience was spellbound—drawn in by the cat’s flirtatious winks and persuasive feline tricks, craving Sheba.
From full-scale ads to sleek digital banners, we harnessed the charm of the nuzzle. Clever use of white space made it appear as though our Sheba cat was lovingly nuzzling the ad itself—always drawn to its favorite food.
THE NUZZLE
Some ideas sound simple—until you try them. Getting a cat to nuzzle a pane of glass? Seemed easy enough. Four hours, countless distractions, and plenty of patience later, we finally nailed the shot. Thankfully, it was worth it in the end—pure feline magic captured on camera.
