Our Gen Z target market are always game for a challenge, always seeking out new ways to engage with their social media community. Let’s use this to our advantage and showcase the A Series through a range of challenges, The A Games, that best highlight and test the A70 and A80’s key features. These challenges will be undertaken.
THIS
IS NOT A
PRODUCT
LAUNCH.
THIS
IS THE
A GAMES
BRING
YOUR
#AGAME
The A Games will commence 24 hours after the launch, featuring both organic and paid Instagram stories. For each game our player will introduce the challenge and the key A Series feature they’ll use to complete it – for example the the A80’s flippable camera. A mixture of first hand and over the shoulder footage will depict how the challenge plays out, fully immersing the target market in the action, with the final result.
THE
LOVELY
@LOVEVIE
Our Gen Z target market are always game for a challenge, always seeking out new ways to engage with their social media community. Let’s use this to our advantage and showcase the A Series through a range of challenges, The A Games, that best highlight and test the A70 and A80’s key features. These challenges will be undertaken.
