One week before Easter, 12 tonnes of KitKat disappeared in transit, triggering a major supply chain incident. Instead of hiding the story, we turned it into entertainment with the Stolen KitKat Tracker. A live detective hunt that invited millions to follow the clues, join the search and help track down the missing chocolate. Check out the case study below.
THE KITKAT HEIST
MEMMMMEEEES
You know a campaign has landed when the internet fires up the meme machine. Here are a few of my favourite takes on the heist.
A worldwide hunt. Global headlines. People everywhere talked, searched and bought KitKats. Then, the missing chocolate was found. All sparked by a single official statement 😉.
And now the jury’s in. With more still to come, so far the campaign
has already made off with the awards below.
