Every night at 4AM, millions of cat owners are woken by one thing. A cat demanding SHEBA. So we turned the world’s most annoying wake-up call into something worth waking up for with SHEBA 4AM Stories. An AI-powered bedtime story experience that created personalised tales starring your cat, helping owners drift back to sleep after answering their cat’s early-morning demands.
4AM STORIES
AM / PM
By day, targeted ads reminded cat owners that another 4AM wake-up was coming, nudging them towards SHEBA SELECTIONS Filets. By night, the creative switched, serving sleep-deprived owners calming Lucien Laviscount films and personalised stories exactly when they needed them most.
4AM AI-APP
A web-based AI experience that turned a few details about your cat into a personalised story, available to read or listen to, designed to help owners drift back to sleep.
