It’s a rivalry as old as time—or at least as old as Twix. Left vs. Right. From brown bears eating humans in the woods to gaming face-offs and UGC battles, our mission was to make this classic showdown culturally relevant across Instagram, Twitch, and Reddit.
UGC
User generated content is the ultimate prize for any social campaign, and we made it the battleground for Left vs. Right Twix. By hijacking content and sparking debate, we brought the rivalry to life online—Left and Right Twix playfully knocking people off their game and fueling the conversation.
GAME
ON
Gaming boasts a massive, ever-growing audience of over 3.2 billion players worldwide. Tapping into nostalgic trends and classic gaming tropes, we crafted a series of game-centric Left vs. Right Twix ads that resonated with players across the globe.
We leveled up our gaming strategy by partnering with Twitch to bring the Left vs. Right Twix rivalry to mainstream gaming. Hosted by RamboFYI, we pitted smajor1995 and TaliaMar against each other in an epic gaming showdown. Naturally, we had to ask the ultimate question: how do they eat their Twix?
POLLS
AND
MEMES
When all else fails, memes and polls come to the rescue. With Left and Right Twix, we saw the perfect opportunity to spark some fun, stir up conversation, and let the internet do what it does best—run with it!
